obniz
For Product Makers

Turn your product into a
smart product.

Evolve into a smart product you can offer to customers — with remote monitoring and a web app already built in.

Firmware, cloud infrastructure, OTA, and security are all delivered by obniz. A full-stack solution for product makers, so your team can focus entirely on the application layer.

obniz module ready to embed into your own product

Challenges

Sound familiar?

01

Move from one-time sales to recurring revenue

Evolve beyond selling units to a business that earns continuous revenue from post-sale services and maintenance contracts.

02

See exactly what is happening in the field

Detect failures and issues remotely to lower support costs, and use real usage data to refine product quality and customer satisfaction.

03

IoT and AI looked good on paper, but the math did not work

Building firmware, cellular connectivity, and cloud infrastructure in-house pushed unit costs and timelines past what the business could absorb.

Why obniz

The shortest path
to a smart product.

Firmware, connectivity, cloud, and operations — obniz delivers all four layers required for IoT.

Firmwareless

The only module with no firmware to write

Drop in a SoM or module with obnizOS pre-flashed. Place an obniz chip on your board and Wi-Fi, Bluetooth, LTE, and cloud authentication are all included out of the box.

Cloud Built-in

Cloud, connectivity, and OS in one package

The moment you embed it, you get cloud-side remote control, OTA updates, and fault monitoring. Your team can focus purely on the application layer.

Maintenance-free

IoT without the operational burden

After release, OS and security updates are all handled by obniz. Push updates to every unit at once — no recalls, no per-device intervention.

How to Embed

Two integration paths, depending on your product.

Attach an Intelligent Edge unit

Leave the product itself unchanged and add an obniz Intelligent Edge or BLE Gateway externally, connecting via RS485 or UART. Works on units already in the field.

  • Retrofit even devices already shipped
  • Single-cable connection
  • Minimal implementation cost and risk

Embed a module on the board

Mount an obniz communication module directly into the existing product board — the full-integration approach. Choose a compact SoM or module with LTE, Wi-Fi, or BLE built in.

  • Mount the SoM (System on Module) on your PCB
  • Assembled at the same time as factory production
  • No changes to the product enclosure or industrial design

Capabilities

Once smart,
your product can do this.

Stop selling units and walking away. Keep delivering value to customers as an ongoing service.

Combine this with obniz Now and you can ship end-user dashboards, mobile apps, and a subscription billing layer all together.

Remote operations (status check, control, diagnostics)

OTA (Over-the-Air) updates

Cloud data collection and storage

Companion mobile app integration

Subscription-based service offerings

Automated user support

With obniz Now

Turn the post-sale relationship
into recurring revenue.

Roll out your smart product as a subscription service. obniz Now ships the end-user dashboard, mobile app, and billing integration — all in one package.

No need to stand up your own SaaS infrastructure. Continue creating value after the sale through maintenance contracts and subscriptions.

obniz Now management dashboard

FAQ

Frequently asked questions

Q. How do I embed obniz into my product?
There are two paths to choose from. (1) Mount an obniz module (SoM) directly on your own board, or (2) attach an obniz Intelligent Edge or BLE Gateway externally to an existing product. We recommend the right approach based on your product format and production stage.
Q. What is the hardware cost at scale?
It depends on production volume and the module you choose. By optimizing across LTE, Wi-Fi, and BLE and matching SoM grade to volume, you can reach strong unit economics in mass production. Contact us anytime for a quote.
Q. How do OTA updates work?
obniz Now lets you remotely deliver both OS and application logic. After shipment, you can roll out new features, bug fixes, and security patches to every unit — without recalling a single device.
Q. I want to turn my product into a subscription. What is the operational backbone?
obniz Cloud and obniz Now provide the foundation: authentication, data storage, dashboards, and billing integrations. You do not need to build SaaS infrastructure yourself. See /obniz_now for details.
Q. What about security certification?
TLS 1.2 with elliptic-curve cryptography, token-level permission management, and obnizOS kernel-level resilience are all standard. obnizOS has been in production since 2018 with over 40,000 deployed units.

Ready to make your product smart?
Let's talk.

Tell us about your product, your production volume, and the service you have in mind. We will recommend the best embedding approach and the cost structure to match.